Consumers compelled to shop are greatly influenced by the cost
of coverage to switch auto insurance providers, and the Internet
provides them a quick and easy way to obtain insurance quotes from competing carriers,"
said Jeremy Bowler, senior director of the insurance practice at
J.D. Power and Associates. "This price transparency presents a
challenge to carriers (auto insurance company's) in terms of
customer retention, so many providers are building service
functionality and actively promoting their own Web sites as a
means of attracting and retaining customers. This is where you
can find an Online car insurance quote.