Why Shopping Online Will Be Big This Holiday Season
Traditionally, the December holiday season is the most important
part of the year for many businesses, especially those in
retail. But so far, predictions aren't that rosy for this year's
profits. High gas prices, high cost of living, and low consumer
confidence are expected to put a damper on the holiday shopping
plans for many.
But that's not entirely true for everyone. You can expect online
shopping to be bigger than ever. Why? Let me outline a few
reasons why online retail sites like Amazon, to small home-based
operations will be raking in the cash in the weeks ahead.
1. Very few are going to blow off the holidays, even if funds
are low. And most people will buy cheaper gifts rather than
cross some loved ones off their shopping list. When people don't
have a lot of disposable cash, they look for low prices.
Suddenly bargain hunting becomes the order of the day.
Expect masses of North Americans to flock to online retail sites
in ever greater numbers. The super-low overhead of online retail
allows sites to offer wide selection at the lowest prices on
Earth. After a decade of Internet shopping, millions of people
are now fully aware of this truth. Expect a very large
percentage of them to purchase some or all of their gifts online.
2. Gas is still high and may go even higher in the weeks ahead.
This means wading through clogged streets filled with holiday
shoppers is something most of our pocket books just don't want
to go through. High gas prices also mean paying for online
purchases to be shipped to you is no longer an imposition. Many
will be thinking "The 3 bucks for shipping is a lot less than
the $20 I'll spend driving all over town to the malls."
3. People are working harder than ever. The demands of one, two,
even three jobs while taking care of family is leaving millions
of Americans will zero free time. This means they need to
sandwich holiday shopping into their lunch break or even during
a slow period at work. Yes, expect these folks to also do their
shopping online in unprecedented numbers.
The bottom line is clear: if you're a consumer, give yourself a
needed break and do your holiday gift buying online. If you're
an online retailer, get ready for a holiday buying season you
may not soon forget.
About the author:
Sharon Isaac is owner of an online consumer electronics store at
http://www.mystore.vstoremarket.com. Get everything from
computers to video games to books at incredibly low prices...
and have them all shipped in time for the holidays. Reach Sharon